From farm-to-table we’ve moved to farm-to-closet.
One-year-old startup, Zady.com is rethinking the way clothes are produced, spending more time on the farm, less time in the shop.
“We want to make products where they are made most beautifully,” says Maxine Bedat, co-founder of Zady, referring to the latest addition to the online boutique- a hand-knit woolen sweater from Oregon.
It marks the beginning of a private label for the Zady brand, which to date has curated pieces from artisans and small businesses around the US and Europe. It’s fair to say that Zady isn’t just selling you a piece of clothing, but a story – a growing trend in e-commerce businesses.
Read the full story at Forbes.com.
(Photo Credit: Zady)