Two New Yorkers left the city life to build a “healthy” business in Vermont. No, it’s not a health food business, but rather, a balanced, holistic business model that the founders of skincare company, Ursa Major, say is still missing in today’s discourse.
“A lot of the businesses we were seeing were just not healthy. By that I mean, the culture, the way they treat people, the authenticity of it,” says Oliver Sweatman, co-founder of Ursa Major.
Sweatman and his partner, Emily Doyle, had lived in the city, working corporate jobs. Sweatman was in finance, a career that tested his limits in many ways, he says. “I worked like a dog. Yes, it paid well. But I spent most of my 20s working.”
When he and Doyle set out to start a business, they wanted to build a model that was more balanced. “We would spend our weekends in Vermont and the lifestyle, mentality, everything just became more appealing to us. Here people work hard during the day but then after 5 pm, they’re out riding their bikes, hiking, doing yoga, or just relaxing. That’s the norm.”
Read the full story at Forbes.com.