Three brothers run Proof Eyewear. In 2010, they started with $5,000 each, working from a garage-cum-office. Today, they’re an Idaho success story selling their glasses in over 20 countries around the world.
“You probably don’t think of Boise when you think of innovative start ups,” says COO Tanner Dame.
But Proof is proud of its Idaho roots. “We really love our town and where we’re rooted is a big part of it,” says Tanner.
Looking to reinvent the eyewear industry, the three Dame brothers, Taylor, Brook, and Tanner, are experimenting with different materials for both prescription and sunglasses, and giving back to the global and local community.
In 2009, they concocted the idea of a wooden eyewear brand. A year later, they jumped in, launching Proof. “This was way before wooden eyeglasses were trendy,” says Tanner. “Till then there had been only a handful of companies producing wooden frames, some of them dating back to the ’60s in California and others being more like art than fashion.”
Read the full story at Forbes.com.