Around the world, coffee shops have become meeting points for “urban tribes,” creative types, freelancers, and pour-over junkies. In India, though, running a coffee business is still a tricky pursuit, riddled with challenges.
Blue Tokai, which I reported on last year in Delhi, was trying to bring that global coffee culture to India by freshly roasting beans, sourcing from single estate farms, offering organic varieties, and educating north Indians on Aeropress, Chemex, and French Press brewing techniques– a new language for a region that lives on chai and instant coffee.
Since their mail order business took off, Blue Tokai founders, Matt Chitharanjan and Namrata Asthana, opened a cafe in South Delhi last year. The approach to the coffee shop is a bit tricky, especially for non-locals: down a few alleyways, off the main road, Blue Tokai sits in a village within the city.
Read the full story at Forbes.com