How This Coffee Entrepreneur Is Overcoming Hurdles To Build A Mission-Driven Company

Around the world, coffee shops have become meeting points for “urban tribes,” creative types, freelancers, and pour-over junkies. In India, though, running a coffee business is still a tricky pursuit, riddled with challenges.

Blue Tokai, which I reported on last year in Delhi, was trying to bring that global coffee culture to India by freshly roasting beans, sourcing from single estate farms, offering organic varieties, and educating north Indians on Aeropress, Chemex, and French Press brewing techniques– a new language for a region that lives on chai and instant coffee.

Since their mail order business took off, Blue Tokai founders, Matt Chitharanjan and Namrata Asthana, opened a cafe in South Delhi last year.  The approach to the coffee shop is a bit tricky, especially for non-locals: down a few alleyways, off the main road, Blue Tokai sits in a village within the city.

 

Read the full story at Forbes.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s