This Footballer Is Betting On Wool For His Trainers, And They’re Selling Out

Former footballer from New Zealand, Tim Brown started his business, Allbirds, by falling down a “rabbit hole” in 2011. Five years on, he’s got more than $2 million capital under his belt, a business partner, and a new office in the Bay Area. 

After having been inundated with sponsored gear — the side effects of being a professional athlete, Brown wanted to create a simple, unbranded shoe with mostly natural material.

Hailing from the land of 29 million sheep, he jokes, wool felt seemed like an appropriate alternative to the multitude of synthetic materials used in most trainers.  But when he looked at the manufacturing processes for footwear, he got a surprise:  “I was amazed that the footwear industry was still so antiquated and had not changed much in the way these shoes were being made.”


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