Why The Nordics Are The Best Place To Run A Business And Live

Is Denmark the best place to start and run a business?  A new book argues yes:

“When the World Bank ranks countries on ease of doing business, based on criteria such as starting a company, dealing with construction permits, getting credit, trading across borders, enforcing contracts, or paying taxes, the Nordic countries consistently rank among the most business-friendly nations in the world.  In fact, on those criteria, American entrepreneurs would be better off in Denmark, which scored higher than the US in the 2015 ranking.”

Finnish journalist Anu Partanen is the author of the newly released, “The Nordic Theory of Everything – In Search Of A Better Life,” which compares life in Nordic nations (Denmark, Sweden, Finland, and Norway) to the US.  Love brought Partanen to the United States 8 years ago.  As s a freelance journalist in the States, Partanen is self-employed.  “I know the American tax code well now and it’s not easy to navigate,” she jokes.

Her book is an effort to get Americans to consider an alternative model, particularly for business and work-life balance:  “For many people, it seems to be an either-or debate of capitalism versus socialism.  But I want readers to see that Nordic life does celebrate the individual, and encourage money-making. It’s also a capitalistic system, centered around innovation,” she says, as she drives across the Northwest, from Portland to Seattle promoting the book.

Before she sets off driving, I ask her a few questions about the nuances of running a business in the Nordics and why we should look northward for social innovation.

Read the full story at Forbes.com

Nordic Theory of Everything hc c

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