The Fabric of Our Lives or the Planet’s Latest Threat? Fashion Startups Look Into Cotton Alternatives

Would it surprise you to hear that Kendall Jenner and Carrie Underwood have been wearing pants made of wood? It shouldn’t! They’re not stiff or awkward; in fact, it’s more likely that you probably couldn’t even tell that the skinny jeans and slouchy sweats worn by your favorite paparazzi bait are, in fact, made from eucalyptus trees.

The fashion business is in the midst of a reset, waking up to a whole new set of fabrics that go beyond the polyesters and synthetics of previous generations to find solutions that are both eco-friendly and fashion-forward.

Read the full story at Vogue.com.

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