After Pampering Celebs In Hollywood, This Entrepreneur Is Ready To Take On The Goliaths Of Beauty

Celebrities don’t want you to know that they’re using other beauty products than the ones they endorse, Jean Seo, a skin care expert to Hollywood stars, says.

Seo has spent the last decade catering to the who’s who of Beverly Hills with her anti-aging skin care line, Èvoluè.  But now she’s launching a more affordable option, Luè, which is already available on Amazon and her own site.  Made of natural, and often organic ingredients, Seo’s new line is as much a business as it is a defiant gesture to the goliaths of the beauty industry. 

“Skin care in America is really messed up.  These companies have so much money for advertising that they make you think you need all this.  When in reality, it’s just an ugly cycle to get you to buy more and more,” she says.

jean-portrait1

Jean Seo of Lue and Evolue, two brands made of natural, organnic ingredients, sourced from around the world.  Photo Courtesy of Subject.

Read the full story on Forbes.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s