Typically, most of our footwear is made from either natural materials (such as leather or canvas), or synthetic, petroleum-based materials (such as rubber, plastic or cloth). Few manufacturers opt for wool, though. Yet, unlike other natural materials, wool can absorb moisture, is breathable and offers a sustainable alternative to rubber, making it perfect for use in footwear.
Apparel companies are already taking note. Swiss brand Baabuk now sells wool sneakers; following a recent successful Kickstarter campaign for $170,000, the brand will launch its first US e-commerce site later this year. London-based Mahabis, which sells to American customers online, makes a wool slipper that transforms into an outdoor shoe with a detachable rubber heel. Head of content and partnerships at Mahabis, Alice Apsey, said the clever design has brought the company £10m ($13.1m) in revenue in two years.
Read the full story on The Guardian.com