This YouTuber has amassed 1.6 million subscribers by building a lifestyle that’s balanced, empathetic, and wellness-driven. On a platform that sells quantity over quality, Niomi Smart’s unique brand is as much about giving back as it is about herself.
This month, she released her first book, Eat Smart, a guide to eating well and being fit. Within minutes of the announcement, the book climbed the ranks, becoming #1 on Amazon. (Though it’s only available in the UK and select countries currently).
Photo Courtesy of Harper Collins UK.
The 24-year-old Brighton-born author tests natural beauty products, shares healthful recipes, runs for charity, and endorses causes on her YouTube channel. Her most recent video highlighted StandUp Cancer, a UK-based charity, working on cancer research and prevention. More than just a photo op, Smart’s involvement is seemingly genuine and stems from life experience. When a friend passed away from skin cancer, Smart was shocked and saddened; she transformed her routine, plunging into a plant-based lifestyle and putting her health first after a few indulgent years at university, snacking on cakes and biscuits.