As Black Friday online sales topped $3 billion, one retailer decided to use all that excitement to buy as a way to make consumers aware of the environmental challenges ahead of us.
Patagonia announced last week that they would donate all of their sales from Black Friday to a cohort of environmental organizations — responding to the recent election and a president elect who doesn’t believe in climate change. Rose Marcario, CEO of Patagonia, estimated that they would have $2 million in sales. Instead, they fetched $10 million. “The response was beyond expectations,” she said. “We heard from many of our customers calling it a ‘fundraiser for the earth.’”
Read the full story at Forbes.com